The client is a global leader in airport and aviation planning.
Aviation is booming in India and many of the older Indian airports have to be upgraded to meet the rising passenger and cargo demand. The client was commissioned to create a 20-year master plan for one of India’s busiest airports.
The client’s aviation planning team compiled an exhaustive report that took a 360 degree look at the requirement including (but not limited to):
- current and projected passenger and cargo traffic
- industry growth in surrounding areas and related projected demands on aviation
- location of the airport and scope of expansion
- current and required road and rail connectivity
- current and required infrastructure for increased cargo and passenger handling
The resulting report detailing the master plan, and the extensive supporting research and projections was over 600 pages in length. The client wanted to summarize the comprehensive report into a 100-page standalone Master Plan Report with a powerful executive summary that advocated the recommended plan of action.
The client was very specific about the information that was essential and must be included in the Master Plan Report. In addition, the client had a specific template we had to use and strict writing guidelines.
The challenge was to summarize the exhaustive report into 100 pages such that it captured the essence and included the necessary supporting statistics.
As the first step, the ibruk Consulting editing team read the entire report and worked with the client to identify information to be included in the Master Plan. As the next step, the team had brainstorming sessions to decide how the information would be presented.
Given the density of facts and the complex statistical data in the report, the team decided to use infographics, graphs and other visual representations, where possible, to make the information easy to read and understand.
Having come up with a plan of action, the technical writing team then collated, edited, and transformed the information to create a 100-page Master Plan. The team was conscientious about retaining all relevant information in the edited content and about creating a smooth flow of information. The editing team needed to marshal its analytical and creative forces to create infographics that presented a lot of information at a glance, and to create complex charts that helped compare and contrast numerical information.
In addition to a Table of Contents, the team proactively created an index, a list of abbreviations, a list of tables and a list of figures to ensure that the information was accessible and usable.
After creating the Master Plan document, the team set about creating a compelling Executive Summary that summarized the proposed Master Plan with a gist of the supporting evidence.
A crisp and comprehensive master plan with a powerful executive summary created within the extremely tight deadlines of the client.