The Management

iBruk Consulting > The Management

Aruna Panangipally

Managing Director

Aruna is one of the pioneers in technical writing and instructional design in India. She is also one of the founding members of the Society of Technical Communication’s India Chapter (STC India).

With 23 years of experience in managing and executing technical writing projects, she is a sought-after consultant and trainer in these domains. Aruna regularly speaks at technical writing conferences, and conducts technical communication and instructional design workshops.

Aruna is a Bachelor of Electronics Engineering from Mumbai University and has a Strategic Management qualification from IIM Calcutta.

Bjorn Edvardsen


With decades of international business development and entrepreneurship under his belt, Bjorn was instrumental in ibruk Consulting being established in India.

Before branching out on his own, Bjorn worked with reputed organizations like Dresser Rand, Kongsberg Group, and Sparebank1.

He holds a degree in Business Administration and Finance from the University of Mannheim.

Stein Tore Johnsen


Stein Tore founded ibruk AS in Norway and then extended its reach to India via ibruk Consulting Pvt Ltd.

He is passionate about using documentation and training to improve user experience.

Stein Tore holds qualifications in Business Administration, Robot Programming and Cybernetics from HSN University College of Southeast Norway. In addition, he has a degree in Information Management from Tinius Olsen Technical School, Kongsberg, Norway.

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