Instructional Design and Writing Services

iBruk Consulting > Services > Instructional Design and Writing Services

ibruk Consulting has proven experience in instructional design and courseware development. Our instructional design team has designed and developed instructional content for a wide array of domains and functions including:

  • Academics
  • Policies
  • Processes
  • Products
  • Applications
  • Technologies

The ibruk Consulting instructional design team recognises that the key to successful training is to develop a well-designed, comprehensive program that addresses the specific requirements of the business and the target group.

We work closely with the business to understand the underlying business objectives as well as the participant profile. After defining the measurable outcomes of the training, we use our expertise in instructional design to define appropriate delivery mechanisms and course content.

Read more details in our Instructional Design and Courseware Development Case Studies.

Instructional Design

Our instructional design team focuses on developing the pedagogy for the training program.

We recognize that learning styles differ and so start the process with a comprehensive analysis of the audience and training objectives. Our team also takes into account the available resources and constraints, if any. They use the results of the analysis phase to plan the content, teaching aids, delivery mechanism, and assessment models.

The instructional design process results in a well-planned strategy for execution of a training program and encompasses selection and design of the:

  • Training process
  • Content
  • Media
  • Training aids
  • Assessment aids
  • Feedback mechanisms

Courseware Development/Instructional Writing

The ibruk Consulting team uses the defined instructional strategy to develop content that is relevant, comprehensive and engaging.

We have experience in developing courseware for:

  • Self-paced learning
  • Instructor-led training (Virtual and In-Person)
  • eLearning
  • Blended/mixed-mode training
  • Train-the-Trainer programs

Tools and Technologies

  • Adobe Captivate
  • Techsmith Camtasia
  • MadCap Mimic
  • Articulate Storyline
  • Articulate Studio


  • Instructional Design Plan
  • Curriculum Design
  • Course Design
  • Courseware/Content
  • Storyboards
  • Demos
  • Simulations
  • Student Guides
  • Instructor Guides
  • Workbooks
  • Presentations
  • Assessments
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